Motor Racing Legends is able to offer unrivalled opportunities, through our broad range of events, for corporate partners to share the benefits of our activities. These value-driven partnerships offer pan-European branding through a combination of both TV and press exposure, together with particularly powerful corporate hospitality opportunities in the company of the celebrities, owners, drivers and collectors taking part in our events.
We are, for example, entrusted with the organisation and promotion of a range of premier activities at the world-famous Le Mans 24 Hour race in France in June. The undoubted jewel in this crown is the historic support race we run for Le Mans-type cars, with such celebrity drivers as Sir Stirling Moss, World Champion Phil Hill, F1 ace Johnny Herbert and Pink Floyd drummer Nick Mason. As a stunning entertainment spectacle, the support race is broadcast live by Eurosport in 54 countries and 14 different languages, and throughout the world by delayed transmission, in addition to generating colossal global media interest – and all in front of an audience approaching 230,000 spectators.
Aside from Le Mans, we run our Pre-War Sports Car Series, the Royal Automobile Club Woodcote Trophy for Fifties sports cars and, from 2008, the BRDC Historic Sportscars on behalf of the British Racing Drivers’ Club. These races take place as part of major race meetings and festivals at some of the best-known European race circuits.
Over the past 25 years, our partners have included Aon Limited, Ford Motor Company, Heath Lambert Group, Hoverspeed, Jaguar Cars, P&O Ferries, Pirelli, Royal & SunAlliance, Stena Line and Wintons.
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